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WGRZ Channel 2 and TEGNA

Be in good company.

Good Starts Here. At WGRZ Channel 2, we are committed to serving the greater good of our communities and that includes our advertising partners. Backed by the resources of our parent company, TEGNA, we are a team of experts who have your best interest at heart and will align your brand with solutions that drive results.

Ready to be in Good Company?
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WGRZ Channel 2 Broadcast Audience

WGRZ Channel 2 delivers more:

Household Income $100K+

College Graduates


WGRZ Channel 2 is home to:

DAYBREAK Weekdays 5-7AM

#1 weekday mornings

WNY Living

Top weekend lifestyle show - attracting affluent, educated viewers

Sports Talk Buffalo

+15% growth in 2021-22 season, attracts affluent, educated Male sports fans

Source: Google Analytics, Google Data Studio, Comscore and Stowell 2021
3 Regional Murrows, National Murrow - Best Writing: Kate Welshofer, 2 National Promax Silver Awards for Excellence in Marketing

Digital -

Monthly Visitors
Avg. Monthly Video Plays
Avg. Monthly Pageviews Per Visit

Digital desktop and mobile web


Local Advertising on Streaming TV


Local Advertising on Streaming TV

PREMION is an industry-leading premium CTV/OTT advertising platform serving regional and local advertisers across all 210 DMAs.

  • 125+ leading TV and media brands
  • Audience targeting by location, behavior, and interest
  • Detailed reporting and campaign insights

TEGNA Attribution

The most complete attribution solution in the market today measuring how your Premion streaming campaign is growing business.

Custom Solutions

Customized marketing research, co-op advertising and integrated marketing

Award-winning video commercial production capabilities, from creative concept through production

Doing Good in the Community

WGRZ Channel 2 aligns with several initiatives each year that help give back to the community. Ask us how you can be a part of the good we're doing every year.

WGRZ Channel 2 Community

Ready to be in Good Company?
WGRZ Channel 2 and TEGNA

We have good people standing by ready to help you drive good business outcomes. Please fill out the form below and a member of our team will be in touch shortly about advertising with WGRZ. Prefer to give us a call? You can reach us here: (713) 521-4397. For all other inquiries and/or questions about WGRZ's engagement with the community, please reach out to Julie Mecklenberg at (716) 849-2282

Online Credit Application

Click here for our credit application to get started.

Advertising Terms and Conditions

Your purchase of any broadcast or online advertising is subject to TEGNA's standard advertising terms and conditions, which are available here.